Insite | On-Air Talent Responsibilities, Today

The Jacobs Media survey is in and you can see what listeners’ want when it comes to their favorite station. Your radio station is like a verbal, audio billboard. If they don’t get what they want, they have several choices to move too. ONLY the listeners’ opinion counts.

Old radio programming playbooks are out. Emotional programming without local research can create issues. Low ratings are always fixable by making a programming adjustment. Programming in any format never stays the same- things do change. Hit the main target, you win! Miss the target can generate low Nielsen ratings. Remember, no one in-house of a radio station is smarter than a listener in any market.

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