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Insite | Radio Missed Some Hits Last Year – Again

Since 2014, Bridge Ratings Media Research has analyzed on-demand music streaming consumption and how that consumption can help radio deliver a better product says Dave Van Dyke and Bridge Ratings.

On-demand music streaming as a reflection of true consumption and radio is here to serve its listeners’ tastes. 85% of Americans stream music in an average month. The behavior has reached the masses. Unlike historical methods of music research (call-out research, auditorium tests, etc), on-demand streaming research that mirrors radio station heavy users who also stream music, very reliably captures music tribes which are the key to radio’s desire to attract listeners. More insite from Dave Van Dyke, President of Bridge Ratings. 

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