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Insite | Reaching Black Women & Media Use

Learning Insite – Things in media don’t stay the same. From time to time we all need an update. Winners win for a reason, losers lose for a reason.

Nielsen reports for marketers seeking to reach Black women, integrated campaigns of traditional platforms such as TV and radio, but also digital and social is paramount. Digital prowess, social savvy and voracious media consumption define Black women media use.

The name of success if performance matter is to follow the audience.

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