Insite | Relevant Content Is A Good Thing

Radio today has to do more than just play music. Listeners’ don’t mind talk as long as it is relevant talk that connects. Content on the radio must be of interest to the locals. You can see on this display the different genres and content appeal. In today’s radio every single talk break must be a hit with the locals or they will go elsewhere. Program content to keep them around so they come back day after day.

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