Tuesdays Coleman blog published a conversation between Coleman Insights EVP/Senior Consultant Sam Milkman and Cumulus Insights/Westwood One Chief Insights Officer Pierre Bouvard called “The Urgency of Brand Building”.
Here’s an intro and the link if you’d like to cover it:
Pierre Bouvard, Chief Insights Officer at Cumulus Media and Westwood One, worked with Coleman Insights in the 90s and was instrumental in the growth of the company. Recently, Pierre and EVP/Senior Consultant Sam Milkman had discussions about long-term brand building strategy versus short-term activation tactics.
We’re sharing with the industry some of the reasons why brand building is not just a good idea, it’s urgently required. While it applies to nearly every brand, it specifically covers why and how radio should pay attention. Click here for more insite.
Coleman Insights on Urbaninsite.com 1.19.22