Insite | Video Music Streaming, The Numbers

Music consumers can get music in many different ways. So what does radio do? First, you can become more specialized and with a narrower target. Broad formats don’t work unless your target is over 55 years of age. Even then many agencies aren’t interested in older demos. Know you demo target and protect with consistency and your Nielsen numbers should look good. If your weekly or monthly numbers are a yo-yo there may be a problem.

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