The radio on-air content job is to talk about topics your locals are interested in and they will listen. Whatever the local topic of interest is you can condense it to make it brief and entertaining, is the most important thing you can do.
Today locals talk about diet, health, exercise, recreation and self-help. People want to know how to live better and feel better and look better.
SiriusXM host Joe Madison is on hunger a strike urges Congress to put voting rights on the front burner. This is a topic all of Black radio should be talking about every day. Joe has it on the front burner, so can radio. More insite from CNN.com.