Got a format problem, maybe you don’t realize America is aging and you might want to change your target demo. The number of Americans age 65+ is projected to nearly double to 95 million by 2060, and the 65 and older age groups share of total population will rise from 16% to 23%. And for the first time in the U.S. history older adults will outnumber children by 2035.
When it comes to radio and low ratings age becomes a factor. You might want to take a closer look at your Nielsen returns and see what many winning stations are seeing. That could be your fix to success. Miss the demos, get low ratings. Play the music for those who are listening instead of those who are not.