New Music Analysis, Demos Have Changed

The latest survey says streaming creates hype, but radio still drives engagement- that’s a good thing. Streaming prefers developing artists with careers under 15 years. While radio is friendlier to more established music artists. It’s radio’s role today- playing established artists with hits and breaking less artists. That is if you want ratings- things don’t stay the same. The demos for radio ratings has changed dramatically. Don’t take our word for it, if your Nielsen number is low, it is low for a reason. You are targeting the wrong demos. Stations that win know hit music and playing to the right demo is their secret weapon.

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