New Studies Find Quu Visual AM/FM Radio Ads Generate Significant Lift In Purchase Intent

AM/FM Radio Visuals Matter: New Studies Find Quu Visual AM/FM Radio Ads Generate Significant Lift In Purchase Intent; System1 Visual Creative Best Practices Enhance Campaign Effect

The lines of media are blurring. Advertiser and media sellers must ensure their creative works both for the ear and for the eye. Podcasts, born as an audio platform, now integrate video. AM/FM radio ads now sync to in-dash visuals in vehicles. Nielsen reports half the time, TV ads are heard, not seen.

A major study by Quantilope reveals Quu in-dash visual ads on vehicle screens drive significant awareness, consideration, and purchase intent.

A new study from System1, the global leader in creative effectiveness, and major out-of-home media company JCDecaux reveals creative best practices for billboard advertising that the AM/FM radio industry can utilize to improve visual ad impact.

Key findings:

• Quu visual AM/FM radio ads on auto dashboards increase purchase intent by +89%
• You’ve got two seconds so brand fast: Visual logos placed at top of the frame deliver 4X higher brand recognition
• Beware the cost of dull: Failure to engage emotionally is the cost of creative mediocrity
• Be consistent with a brand’s colors, logos, slogans, and fonts that appear in other advertising
• Keep it short: The fewer the words, the greater the brand recognition
• Create happiness: Ads that create positive emotions with happiness, surprise, or humor generate much stronger memorability, brand association, store visits, and website visits

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