Nielsen Spring 2025 Portable People Meter Findings

Nielsen Spring 2025 Portable People Meter AM/FM Radio audiences up +19%; format shares remarkably stable as the rising PPM tide raises all format boats

Key findings:

* Among persons 25-54, AM/FM radio PPM average quarter hour audiences have soared by +19%. Weekends and nights have the greatest growth compared to Fall 2024.
* Spring 2025 PPM audience growth is consistently strong (+17% to +19%) across all demographics versus Fall 2024.
* Spring 2025 PPM format shares are remarkably stable. The rising Nielsen PPM tide raises all radio programming format boats.
* Nielsen Nationwide projection: Total U.S. AM/FM radio listening is up +7%.

Four implications of PPM listening increases:

* The trend of AM/FM radio surpassing TV in ratings will accelerate.
* 2025 post-buy analyses will overachieve 2024 media plans.
* AM/FM radio, already America’s number one mass reach media, will experience reach growth in advertising schedules.
* AM/FM radio ads will become more effective as stations increase the number of commercial breaks with shorter durations.

Via the link is the executive summary- click here.