Sports Still Loom Large & Streaming Content Drives Viewing Growth

Nielsen says in July, broadcast recaptured television viewers, growing a percentage point thanks to high-profile sporting events coupled with the opening weekend of the Olympics. This shift in viewing meant that cable gave up some ground while streaming also picked up a share point. This is potentially a precursor to August viewership behavior, which will reflect the full duration of the Olympics. More insite Nielsen insite here.

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