TLS Agency Signs The Sports Shop Radio Team

Every morning, listeners across North Carolina tune in to The Sports Shop for more than scores and stats – they show up for the personality, culture, and chemistry that only Erroll Reese and Kevin “K-Mac” McClendon and Pam Thompson-Smith can deliver.

As the connection between sports personalities and audience loyalty grows more personal, so does the demand for strategy that goes beyond the microphone. Reese, K-Mac, Pam and their crew are preserving one of the great American pastimes: talking. Talking sports, talking smack, talking life.

TLS Agency has signed The Sports Shop Radio team to guide and grow their brand in this next chapter. More than agents, TLS acts as brand architects–helping talent shape holistic careers: from contracts to partnerships, from first appearance to legacy planning. With The Sports Shop, TLS is bringing that end-to-end strategy to a platform that has already become a cultural cornerstone.

“Tapping into the energy and legacy that Reese and K-Mac bring to sports media is a perfect fit for TLS,” said Cicero Leak, Founder & CEO of TLS. “There are a lot of hosts, what makes them special is that they are cultural connectors. This partnership is about amplifying that voice, building opportunities, and turning momentum into long-term growth.”

The Sports Shop is the longest-running African-American-led sports talk show in North Carolina. The show airs weekday mornings on 99.9 HD2, 620 AM, and 104.5 FM The Buzz in Raleigh and is syndicated nationally via streaming platforms.

The TLS team will support The Sports Shop with strategic brand positioning, partnership development, and multimedia expansion – aiming to broaden the show’s reach, unlock new revenue streams, and enhance its role as a leading voice in sports and culture.

“For over a decade, we’ve been building something real for our growing audience – a place where sports, community, and culture come together,” said Erroll Reese, co-host of The Sports Shop. “TLS understands that vision and brings the expertise and relationships to help us scale it.”

The partnership reflects TLS’s vision of building holistic careers for personalities who shape culture and conversation. In an era where sports media fuels connection—whether through the radio dial, podcasts, or streaming—shows like The Sports Shop bring communities together, spark dialogue, and keep fans tuned in for insight they can’t get anywhere else. By maximizing relationships and crafting long-term strategy, TLS empowers talent to thrive across platforms – from mic to marketplace, from contract to legacy. The Sports Shop is consultanted by Harry Lyles, Lyles Media.