What Spotify Can’t Deliver

Harry,

Crowd React Media’s State of Media 2025 report draws its insights straight from the folks who actually tune-in, click, and log on – making it worth your time.

As the report indicates, “In a media landscape where nearly every platform can boast huge reach, the real competition is for frequency. It’s not enough to be used – it’s about being used often.”

Here are 3 insights that stand out.

Radio is still in people’s lives – but it’s not part of their daily rhythm the way it once was. This shift in frequency puts pressure on stations to re-earn their place in everyday routines. Radio offers something Spotify can’t deliver – live, local relevance.

Streaming TV is no longer an emerging format – it’s the new version of “watching TV.” The shift from channel surfing to app browsing is complete.

YouTube isn’t just a viewing platform – it’s a social one. YouTube functions more like a forum than a TV network with fans building relationships with creators and each other.

Each insight has implications that we exploit and maximize as we execute your station marketing and drive daily cume. It starts with a deep understanding of your target audience as we identify the listeners with the most frequency to give. From there, we deliver personalized touch points that captures their attention and turn casual listeners into fans. You create great content. We make sure the right people hear it.

Go Deeper on Crowd React Media’s State of Media 2025 report and let’s discuss what it means to your ratings and revenue.

On behalf of Catherine Jung, Tony Bannon, Jen Clayborn, Mike Landis, and everyone at DMR/Interactive, thank you for driving radio forward.

Onward, Andrew Curran | President and CEO | DMR/Interactive